Fast Moving Consumer Goods(FMCG) or Consumer Packaged Goods(CPG) are goods sold at a low cost very quickly.

The sector is broken into three segments: Household and Personal Care, Food and Beverages and Healthcare, wherein the Household and Personal Care segment drives more than 50% of the sales.

These goods have a very short shelf life owing to higher consumer demand or perishable nature. Since they are sold rapidly and in large quantities, they generate a high turnover.

FMCG products are low innovation products, and marketing is what differentiates one brand from the other.

With the exponential increase in internet penetration among the masses in India, a well-strategized online presence of an FMCG company has become of the utmost importance. Digital marketing further helps the company in strengthening its positioning along with the traditional marketing techniques.

An effective digital marketing campaign can lead to high conversion rates and increased sales.

Apart from the traditional marketing techniques like – Multi-brand strategy, Flanking, Brand extensions, building product lines, etc., that almost every big FMCG company uses, companies have also realized the necessity of a well-developed digital marketing strategy.

For the companies like ITC, HUL, Marico, etc. that are already established enough not to have financial constraints, digital marketing paves the way for more customer interaction and further strengthening the positioning in the market.

For the new companies that wish to grow in the FMCG sector, digital marketing carves a path for cost-effectively increasing the reach and brand awareness. Digital marketing techniques like content marketing, social media management, email marketing, and influencer marketing are how companies can boost their online presence

The digital marketing landscape has become a boon for marketers. Apart from the known benefits of garnering more leads by an increased online presence, there are several other ways through which digital marketing works out well for the brands.

Digital marketing helps a brand keep track of every marketing effort. The success/failure of any marketing effort can be measured easily, along with the correct assessment of the reasons for failures.

Additionally, digital marketing allows the company to get good insights into current customer trends and behavior in a very inexpensive way. The customer insights can further be used to develop the overall strategy for a particular product.

One of the things that define the FMCG sector is the low-innovation products in this industry. The products do not have much innovation and only marketing can help differentiate between the products of different companies.

With digital marketing gaining momentum for differentiation, developing the right digital marketing strategy is of utmost importance. Having an online presence is one thing; having a strategic plan of the same is another thing. The latter is the key to successful marketing.

We have been working in this industry and are well-equipped with the knowledge it takes to devise the right digital marketing plan. Using six different tools listed on our website, we would help you generate more traffic and drive more sales in your business.