SEO involves optimizing your online content so that it is visible in organic search engine results, which can lead to an increase in traffic to your website. When people search for products or services related to your business on Google and other search engines you need to rank higher for them to find you. Search is often the primary source of digital traffic for brands and supplements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a distinct advantage in terms of leads, opportunities, and revenues.