D2C Brand
Traffic was healthy. Conversions weren't.
What we discovered
The product was right. The message wasn't. People were landing, but not understanding why they should buy.
What we changed
We rewrote the messaging, rebuilt the landing page flow, and restructured the ad campaigns around intent—not just reach.
The outcome
- ↑Conversion rate
- ↑Qualified enquiries
- ↓Customer acquisition cost
