Mobile Responsive Website is a must for your online visitors

Well, it’s the year 2021, when you definitely need to provide good online experience to your customers and for that your business needs a mobile responsive website! With mobiles firmly established in the global market as affordable consumer technology, the Internet is basically in everyone’s pocket now. And if you have a business, say in AgriTech (where we specialize!) which requires you to advertise any agriculture product or service, you would want that product or service to show up on people’s smartphones when they’re searching for the linking keywords. This is one of those no-brainers that still need a little bit of context and explanation, though, so keep reading to find out more!

Age Of The Android – Mobile Responsive Website is a must

The year 2016 was the first time that mobile internet use outstripped desktop use, coming in at a decisive 51.2% for mobile to 48.7% for desktop. In the 5 years since, the world has seen an even more dramatic shift towards the online shopping experience, thanks to a global pandemic that forced both buyers and sellers to quickly shift their business model to the digital space in order to protect themselves from contagion while sustaining the economy as well.

Google Decided To Go Mobile-First

Google gives higher priority to smartphone-friendly websites that privilege the user’s mobile experience over those that don’t appear in mobile search results. In 2015, Google went for an algorithm change that transformed the way Google displays these results, so since that time, websites that are optimized for a good mobile experience rank better and higher than those that don’t.

Mobile Responsive Website Provide A Better User Experience

From a website owner’s point of view, a mobile-friendly website design includes clear and readable fonts (in any size, color, and style), images and videos that occupy the entire screen, and forms and buttons that are big and clearly visible. This helps the user have a better mobile experience, because navigating to any page of a website is very easy and converts to better sales.

Social Media Use Increases Mobile Visitors To Your Website

As of 2020, the number of unique mobile internet users stood at 4.28 billion people, which means that more than 90% of the internet-using population globally are using hand-held devices to go online, a rise attributed to the overwhelming importance of social media in all our lives. Given the dramatic turn towards monetization of all social media, your website needs to have a healthy and vibrant social media presence in order for you to convert casual surfers into sales leads.

Mobile Responsive Website Optimizes Customer Engagement and Feedback

The better the mobile experience on your website, the more users will be viewing pages on the site. This ends up in them spending more time on your website, making repeat visits, and creates a valuable opportunity for you to turn customer engagement into customer loyalty, through after-sales services such as reviews and ratings on your website.

A Mobile Responsive Website Will Improve Your Search Rankings

Smartphone usability is an important factor that are considered when someone searches for your keywords, so the increased visibility of the SEO-optimized mobile experience for the user is essential to help potential visitors find your website in the first place! It’s crucial to remaining competitive in the digital marketplace, so a good SEO-optimized website design for the smartphone screen is an absolute must for your sales strategy. Read our article on SEO Strategies that you should know in 2021.

Mobile Responsive Website offers the best ROI

Looking ahead, this is not just about the transition from desktops to smartphones, but a change in mindset about Internet user patterns overall. In the future, people might well be using Google Glass, VR stores or smart watches to shop online. So Mobile Responsive Website, is your best bet for optimizing your content to fit any screen size. Logistically, this might sound counter-intuitive to smartphone-friendly website designs, but this should be part of your business development strategy to ensure your website can weather change and be adaptable to all technologies used by future online buyers.

So in conclusion, optimizing your website to become user-friendly for the important and expanding demographic of online shoppers on smartphones is an incredibly valuable addition to your business strategy. In order to get a better and more customized idea for how this can work well to drive sales for your business, contact us today at Mindfount Infotech and make the most of the digital sales opportunities we can offer you!